Problem Framing: A Better Way To Solve The Problem

Imagine you visit a doctor and say, “Doctor, I am not feeling well.” Without any diagnosis, the doctor prescribes you some medicine and asks you to return after a few days. How do you know if the medicine is suitable for you?

But what if you tell the doctor that you are not feeling well and the doctor starts understanding your problem by asking questions about your food, your lifestyle, the severity of the issue, and the source of the pain, and then explains the medicine? I hope that could help to fill the gap sooner than in the first case.

If you consider both the analogies, then there is one factor that is constant. That factor is going to the root of the problem, which is framing the problem. Many times, when a problem arises, we start solving it right away without examining it, understanding its pattern, and framing the right problem to solve. This is called the question-zero state of the problem. We mistake the outcome of the problem for the problem itself. Not feeling well is the outcome, but the real problem might be low WBC count or something else.

There are three things that should be considered for framing the problem

  1. The goal or objective: What are you trying to achieve or improve?
  2. The use case: Who are the users or customers of your solution?
  3. The real issue: What is the root cause or the pain point of the problem?

Let’s take the example of “How would you improve Google Maps?”

  • Outcome: improve Google Maps
  • Goal or objective: To increase revenue, engagement, or market share for Google Maps.
  • Use case: travellers, shop owners, students, etc.
  • Uncover real issue: finding the warehouse location, finding the unknown place, etc.

After reframing the problem into question zero, the effective question looks like: “How can we increase user engagement by 10% in 6 months by finding the optimal warehouse location for the brick-and-mortar shoppers who want to access the items they need?”

Question zero is the process where we frame the problem to its root and solve the root problem. Hence, problem solving starts with effectively framing the right problem.

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